A Picture is Worth…A Lot More Money!

Orchard Ranch

Orchard Ranch

According to a new study of more than 4,000 homes, “adding interior photos were found to be more effective than exterior photos in increasing the sales price. For example, adding interior photos netted sellers a 3.9 percent increase versus a 1.9 percent increase from exterior photos, the study found.”

I would add that having professional photos taken will fetch a still higher amount for sellers.  Furthermore, it’s absolutely imperative that you have the home in spotless, impeccable condition when the photographer arrives.  The old saying “less is more” applies here more than you can imagine!  Have you seen those photos (taken by the real estate agent) with hundreds of post-it-notes on the refrigerator?  Really?  When those photos are viewed online by potential buyers, they can’t see past not only the post-it-notes, but all the other “stuff” on the counters, floors, walls, etc.  Why bother listing it if you’re not really serious about selling it? Buyers need to see the bones of the home and a “few” things to accentuate the positive.  

I provide professional photos for all my listings because I’m committed to getting the home sold!

If you’ve been sitting on the sidelines, now may be a good time to make a Weiss move!

2 thoughts on “A Picture is Worth…A Lot More Money!

  1. Yes, spending a little extra on good photography has proven to be worth much more than the price of the photography. There are too many MLS listings with lousy photos that don’t do much to sell a home.

  2. I would say the “majority” of photos are taken by the agents who are definately not photographers 🙂

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